HIS PRIMARY RULES were: never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it.
"Capitalism has lifted the world out of poverty because it gives people a chance to get rich by creating value and reaping the rewards," he writes in "Why Capitalism Has an Image Problem," wsj.com, July 27, 2012. And yet capitalism is in bad odor, Mr. Murray says, among other reasons because of collusive capitalism (for example, executives taking better care of themselves than of their company, employees, and shareholders) and corruption of capitalism by collusion with government.
The essay is well worth a read. It ends with this libertarian defense of capitalism: